Inside Laax. App design for a ski area & resort 18000kms away


Native app design (UI / UX)
Branding & creative
E-Commerce (Web ticket-shop) design

Laax is the winter ski resort brand for the Flims Laax Falera area in Switzerland. The Weisse Arena Gruppe operates the infrastructure and much of the accomodation and hospitality facilities in the area.

In line with a long standing strategy of reducing their ecological impact via technology, they created a dedicated internal digital team (later to become start-up Inside Labs) to develop a framework (and app) to deliver both an enhanced customer experience and create a greener, efficient business.

After an initial MVP release with another provider we were introduced to the client and began collaborating together on what would become and long term, successful and creatively rewarding partnership.

The brief


Design a user experience that informs, inspires and enables the customer.


Provide for a summer vs winter seasonal experience, both in theme and feature design.


The app interface needs to accommodate a large range of content and functionality, yet remain intuitive, enjoyable and satisfying to use.

Best in Swiss Apps 2017


Gold: Design

Silver: Online Marketing

Design


Working closely with the onsite team we used the timezone difference to help create a rolling cycle of brief, design, edit, repeat.

As lead designer we collaborated primarily with the onsite CTO and Digital lead in establishing an app architecture that provided a dashboard for notifications, marketing and dynamic content. With a fixed footer we could then silo core functions into their respective landing areas- effectively 5 apps in one.

This both delivered a easily managable experience for the customer but packed in a great deal of utilities and content as required by the various business divisions: ticketing, gastro, marketing, accounts and of course mountain safety.


Milestones

  1. First major version. Lift ticket sales, keycard management, live mountain information, leaderboards. (Winter '16')
  2. Lake QR Ticketing, Activity based UX (Summer '16)
  3. Created standalone Inside LAAX brand. Loyalty programme, Personal stats & Achievements, Premium access (Winter '17)
  4. Webshop designed to handle pre-season off-app Ticket sales.
  5. Check-in/reward and levelling gamification designed for summer activities (Hiking, Biking, Gastro) (Summer '17')
  6. 100,000 Users*
    * As of season 2017/18

Extended design elements


We not only designed visuals for the app UI/UX, we also created a entirely new brand identity for Inside Laax. With a strong thematic link to the parent LAAX brand, we then created billboards, large format installations, gate decals and more.

Project specs

Versions: 2016-2019*. Status: Active

Featured version: Winter 2017*

Tech Stack

  • Adobe Creative Suite
  • Avocode
  • Figma
  • Icomoon

Delivered

  • Wireframes and UX rationale
  • Visual Mocks / Dev ready files
  • Assets & Icon Webfont
  • Creative - Brand & tactical
  • Large format print ready assets
visit flimslaax.com

App links

App Store     Google Play


*Please note: For transparency, the current 2020 version was designed largely inhouse by Inside Labs. Our input was in iconography and some minor UI. Thus this example focusses on our last major design version, 2017 which remained in use until the 2019/2020 update.


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