As well as delivering a creative component for the service, we knew we'd have to design for two user experiences. Allowing users coming from different ends of the property sales spectrum to successfully use the website.
The public aspect of the site was designed with key navigation for each type of user. Populating relevant content into each funnel allowed the interface to remain clean and simple. The more complex functionality is located behind a user login and where possible we designed these with clear step-based UX.
We designed a two-colour theme palette based on color theory- green representing growth, new beginnings and calming. Grey as a constrasting tone for modernity and conservative, to convey trust and security.
Combined with a modern, legible typeface we also constructed a minimal, distinctive icon merging the app-icon with a roofline - tech meets property!