TransDiesel. Unifying a complex business into a single web presence.

E-Commerce & Catalogue
API Integrations & Feeds
Hybrid CMS / Landing Pages

TransDiesel are a major supplier and servicing company to the construction, forestry, marine and mining industries. With a large portfolio of brands and clients, the business is complex and wide-ranging.

Triggered by plans to launch an e-commerce store for a selected range of products, we proposed creating a new future ready web platform, also consolidating a number of sites into one property along with developing the new online store.

The brief

Create a new e-commerce store alongside the existing catalogue, ensuring clear pathways between each area as well as supporting an external trade portal.

Recalibrate all existing databased catalogue content, adding content from additional business units- merging other existing websites into one platform.

Provide granular editability, integrate with numerous APIs and deploy with SEO optimisation front-of-mind.


Less design. Let the content do the talking.

A large site with a number of high priority areas lent towards a design that is clean, structured with layered navigation and a flexible container-based layout.

This approach allowed for flexibility across areas of the site where the content varies. Plus a flexible grid layout linked into the CMS enables areas in-page which can be visual, textual or both- creating a granular level of control from page to page depending on the need.

When it came to mobile design we took a task based approach. Given the customer profile, what is a user most likely to want from our client if they are on a smartphone, versus sitting at a pc?


Starting with legacy migration and mutli-site consolidation we then commenced greenfields dev for new features and the e-commerce suite.

An extremely technical build, this case study can only hint at the scope of development behind the project.

We approached the development in a logical way- key principles established from answering the brief in initial meetings led to foundation work with the existing database.

From there an agile approach ensued as we worked closely with client-side project leads and biz devs.
This incremental dev cycle ensured our solution answered the business rules, and that processes were run end-to-end eliminating the need for any extensive re-development / re-testing the end of the initial project build.

API Integrations

Building a modern site with expansive functionality required a number of integrations with internal and external data sources.

Additionally our extensive knowledge of the business structure, having worked with the client since 2010, ensured we approached this new build well prepared and acutely aware of the nuances we'd need to code for; especially with several of the following services being new to the client.

Dynamics AX.

Google Product Manager / Shop

Stripe Payment Gateway

Address Lookup API


The new platform, a solid working relationship and a shared desire to continue developing and extending the website.

A site is never finished. The TransDiesel project was, on going live- merely a baseline position from which future possibilities for their digital prescence will be based around.

Pixlbox is pleased to engage on an ongoing basis with clients post-live. As well as ensuring uptime and monitoring performance we enjoy being involved in a proactive support capacity going forward with TransDiesel.

Project specs

Live date: 2020. Status: Active

Tech Stack

  • Microsoft Azure Hosting / SSL
  • MS SQL Server and Database
  • Microsoft .NET (Core)
  • Umbraco/Custom CMS
  • Pardot integration / sync
  • Google Analytics / Shopping Feeds
  • Stripe Merchant Services


  • E-commerce Suite (Discount codes, Product bundling, Inventory control)
  • Integrations (Dynamics AX, Dispatch, Pardot)
  • Redesigned catalogue schemas and product filtering
  • Content editing via Umbraco CMS
  • Extended functionality - Careers, Vacancies & Applications.
  • Extended functionality - Locations landing pages.

Interested in starting a project like this?

Yes, hook me up.

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